Flowell is the first app-controlled compression therapy that combines medical effectiveness with elegant design and intuitive use.
Our customers — primarily women in the U.S. between 35 and 65 years old — suffer from chronic swelling such as lipedema or lymphedema and are looking for smart, aesthetic solutions to support their health.
We stand for:
Empathy over shame
Innovation made simple
Therapy that fits real life
You will take full responsibility for the Instagram channel of Flowell USA.
Your goal: To build the account into a relevant, trusted social media hub in the U.S. health space.
You’ll develop a strategy to combine authentic voices, personal stories, and educational content—through a growing ambassador network and real community building.
Implement and coordinate our ambassador strategy on Instagram
Identify and select micro-influencers (3k–100k followers, focused on lipedema, lymphedema, nutrition, lifestyle)
Direct outreach via DM & coordination of content deals (e.g. 4 Reels / 24 Stories in exchange for a product)
Onboarding, communication & briefing of influencers
Content collection, planning & publishing (closely aligned with our marketing team)
Content Moderation & Social Listening
Maintain a tracking sheet with KPI analysis (follower growth, engagement, conversion)
Organize giveaways to boost reach
YouTube Outreach & influencer coordination
Currently studying or have experience in social media, marketing, communications, media, or similar
Passion for community building, influencer marketing & digital brand building
Empathetic and confident communication style (especially in English)
Independent, structured way of working & strong sense of ownership
Experience with Instagram, Canva, Google Sheets, Notion
Flexible part-time position (approx. 20 hours/week)
Remote work (optionally based in Munich)
Personal growth in an innovative health-tech startup
Direct impact: You help women with chronic conditions feel lighter and freer
Flat hierarchies and close collaboration with the leadership team
We’d love to hear from you! A short application or message (CV is enough) is perfectly fine.
Note: This role is explicitly focused on the U.S. market — fluency in English is a must, even though the internal team works mostly in German.